Your role in this journey:

• Develop and execute an E-Mail Strategy for the Dutch market, with the goal to accompany (potential) customers along their customer journey
• Develop mailing campaigns in order to generate leads as well as increase customer  value and loyalty
• Translate the brand strategy into channel specific content that supports the overall marketing goals
• Adapt international and German assets to Dutch requirements
• Monitor and analyze key performance metrics such as conversion rates, open rates, click-through rates, and overall subscriber growth and translate findings into actionable insights
• Build robust and continuous testing scenarios and ensure quality for Marketing emails, including testing of text, layout, landing pages and links
• Always keep track of the latest trends, competitor activities, innovations and opportunities in email Marketing
• Design and develop email templates
• Collaborate closely with global Marketing team and Dutch sales team