Campaign & Offline Marketing Specialist (m/f/d) in Utrecht

Your role in this journey:

• Conceptualize, plan and execute marketing campaigns to enhance brand visibility and engagement
• Develop the strategic framework for cross-media campaigns and product launches, ensuring alignment with overall marketing goals
• Organize and manage events, trade fairs, and promotional activities
• Develop and implement POS and retailer marketing strategies, including materials, promotions, and partnerships
• Drive offline campaigns such as print, out-of-home, and traditional media initiatives
• Manage sports sponsorships, including contract negotiations, activation, and public relations efforts
• Oversee media bookings in collaboration with media agencies (TV, radio, magazines, OOH advertising, etc.)
• Lead and coordinate external agencies to ensure high-quality execution of marketing strategies
• Adapt global content for local markets and develop original localized content.
• Serve as a key contact for print media, coordinating articles, ads, and press relations.
• Monitor and scout potential sponsorship opportunities and local market partnerships
• Support translation processes, mainly between German and Dutch
• Contribute to the growth and development of the HAIX Netherlands organization and team